Social Media Gone Wrong!

As I was driving back home yesterday on the highway, I saw a billboard advertisement that attracted my attention, but in the wrong way. The ad was for a national sweets franchise, which just displayed the franchise’s logo, and social media icons for Youtube,...

Creating trust with website owners

You have just found out a great website, and have started to admire the person behind this website. You decide that you want to get in touch with them, and want to do whatever it takes to gain their attention. So, how do you establish trust with them and gain their...

Why Brand Loyalty is Dead

Throughout my consulting projects, I regularly see people who run their business as if they were their own clients. They build the whole business model around their needs, they build how they want their business to be, and make everything as comfortable for themselves...

Importance of your company slogan

A lot of my colleagues have asked me about the importance of a company slogan. In this article, I will try to explain the following issues: What is a company slogan Impact of your company slogan on your branding efforts How to create a good slogan The difference...

Company logo : How important is it?

Many of my clients have asked me about the importance of their company logo. In this article, I will discuss the following: Creating a company logo Significance of your company logo Where does it fall as part of your branding strategy How to protect your logo Creating...