Create a Product That Blows Away the Competition

A unique selling proposition is only going to get you so far if you don’t have a great product behind it. Your product needs to live up to the promise of your USP, surpassing other products on the market and providing the customer with unique benefits.  Review...

Understand Your Target Market

In order to create a winning USP, you need to understand the people in your target market at an individual level. This means not as a mass of demographic statistics, but as actual human beings. Your USP needs to appeal to their needs and desires, as well as their...

Building your Business Team

If you’ve reached this blog post of the series, it means you have already achieved a lot! You know which groups of people are interested in your services, how you are going to target them, and how to transform them into customers. However, you need a team to...

Create a Marketing Plan – It’s not that scary!

Up till now, we have defined our target market, and how to convert interested people to customers. However, we still need people in our target market to know that we exist. Otherwise, we will not gain any customers. This is what a marketing plan will help you do. For...