My biggest challenge in this project was to understand his industry, as his services are corporate-oriented, and I have never worked at a corporation in my life. Chris took the time to walk me through his services, answer any questions I had, and shared insights on his ideal prospects. Armed with this information, I proceeded to implementation confident that I could deliver.
This project consisted of three milestones:
- Feasibility Study: I spent a week studying PEO Consultants business model, and came up with options to proceed that fell within the client’s budget, while delivering the value he desired. Chris chose an option and we proceeded.
- Website Execution: We rebuilt the website according to modern standards. We used Divi, one of the most advanced WordPress themes that provided us with world-class branding we needed.
- Online Branding: After the website was completed, we proceeded to rebranding the website , and rewriting the copy on the website and all social media channels in order to speak to the company’s ideal prospects.
PEO Consultants saw a 32% increase in web leads as a direct result of my work. The image we built for the company also helped clients see the company in a different perspective. Due to the trust they built through their website, clients took less time to close and they were more willing to engage on bigger projects faster.