Gloria has very much to offer the world, but as an artist, she’s all over the place. Coming from a very different background, it was really challenging to try and understand her business and put myself into her shoes. It was also quite challenging for her to be analytical because in her own words, she’s all over the place, all the time.
- Over the course of a month, we had extensive research about what Gloria’s brand is about, and how that applies to her website and web presence.
- From there, we created a brand strategy which was used to create a design that really represented Gloria.
- Gloria was stunned when she saw the design, and as she says, I truly manged to capture her soul. We proceeded into development pretty fast.
- At the end, we came up with a world-class website that really represents Gloria’s work.
Gloria no longer had to explain anything to people she met. As a globetrotter who meets tens of people everyday, she now refers everyone to her website, where they could stay in touch with her, subscribe to her newsletter and order her products and services… She is fully confident that no matter how she grows, her website is able to accomodate her growth.