Alfa: Good news! We had a network outage!

Here is an SMS which was received today by Alfa mobile subscribers: Good news! Following recent network outage, Alfa is glad to add extra 10% MB as a bonus to your current monthly data plan starting may 22nd, 2013. Someone tell me where the good news is? Why would...

Ogero thinks I’m lucky! Are you lucky too?

I have recently upgraded my DSL package to a 2Mbps package from Ogero, the government-operated internet provider. I am only getting 1.6Mbps, so I called Ogero customer service to see what was the issue. Here is how the discussion went. Me: Hello, I have a 2Mbps...

Create Your Unique Selling Proposition

You now have all the knowledge you need. It’s time to put it all together and create a unique selling proposition that tells your laser-targeted market why they should buy from you. In order to do this, here are a few questions to get your creative process...

Create a Product That Blows Away the Competition

A unique selling proposition is only going to get you so far if you don’t have a great product behind it. Your product needs to live up to the promise of your USP, surpassing other products on the market and providing the customer with unique benefits. ¬†Review...

Understand Your Target Market

In order to create a winning USP, you need to understand the people in your target market at an individual level. This means not as a mass of demographic statistics, but as actual human beings. Your USP needs to appeal to their needs and desires, as well as their...