Building your Business Team

If you’ve reached this blog post of the series, it means you have already achieved a lot! You know which groups of people are interested in your services, how you are going to target them, and how to transform them into customers. However, you need a team to...

Create a Marketing Plan – It’s not that scary!

Up till now, we have defined our target market, and how to convert interested people to customers. However, we still need people in our target market to know that we exist. Otherwise, we will not gain any customers. This is what a marketing plan will help you do. For...

Creating a sales plan

Now that we have defined our target market, we need to find a way to transform people interested in your services into customers. What are the exact steps you need to execute in order to turn a prospect (someone interested in your services) into a client? This is what...

Find or Create Market Need

In previous articles of this business startup series, I guided you through the following: Finding a good business idea worth further researching Planning your business from the correct angle Creating your list of products and services Today, we’re going to...