Do you have what it takes to become your own boss?

Since I graduated from university in 2007, I realized that I wanted to be my own boss. I didn’t apply for jobs like my colleagues did. I grabbed a few books and started reading about what it takes to start your own business. I admit that when I first started, I...

Branding Strategy

A brand is not just a logo or a name, it represents your business identity. Therefore, it is a crucial part of the startup process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help...

Company logo : How important is it?

Many of my clients have asked me about the importance of their company logo. In this article, I will discuss the following: Creating a company logo Significance of your company logo Where does it fall as part of your branding strategy How to protect your logo Creating...