Ubersmith is a full service software for webhosts and data centers which includes billing, support and infrastructure management. While their software is really good, their ordering system isn’t as flexible as we would have loved it to.
A very prominent webhost (Can’t disclose name, NDA signed) came to us in order to build a highly-convergent, easy to use ordering system for them, but wanted to keep using Ubersmith for the back-end, since they really loved it. We first thought about working within Ubersmith to update their order forms via their templating system, but the templating system proved to be quite limited, and wasn’t really flexible enough in order to accommodate our needs.
We decided to go all the way and build an external custom order form that was easy to use, minimized the number of steps needed to signup, and was user friendly on all devices. We successfully connected it to Ubersmith using their API. After the project was completed and deployed, the number of completed orders increased by around 20%, adding tens of thousands of dollars yearly to the webhosting company’s total revenue.