Providing Effective Feedback
You are welcome to make suggestions to help implement your project, but as the growth expert, it’s probably a waste of both of our time for you to worry about it.
Your input is important and totally necessary to guide our work. We may not get everything right on the first try. That’s not just okay; it’s part of the process. Our work together can (and probably will) be iterative.
Here’s how you can provide us with effective feedback, so we can really earn the money you’re paying us for your project. The magic happens when your hard-earned skills and expertise come together with ours.
- Be honest. If you don’t like something, we need to know – now, not three weeks down the road.
- Be specific. Point out what, exactly, is not working for you, and why it’s not working.
- Ask why. If you aren’t sure what we were thinking, we’d love to explain the reasoning. Everything we’ve done for the project has a purpose.
- Refer to your goals. Relate every piece of criticism back to your goals.
- Relate to your audience. Your audience should be top of mind for every decision or critique that you provide. What do they need? What will they love?
- Involve everyone you know in this project. We work best when you alone serve as the expert on your company and its audience. Projects managed by committees are rarely successful.
- Take things personally. If we missed the mark, we need to figure out why and move closer to our mutual target. If we disagree with you, it’s because we’re thinking about your goals and your audience. It’s not personal, it’s business.
- Do our work for us. Please give us written or verbal instructions about what isn’t working; don’t redo our work to illustrate your point.
- Prescribe fixes. You’re paying us to provide solutions. Explain the problem and we’ll pitch potential fixes to you, based on our research, experience and skills.
A Note on Availability
I work Tuesday through Friday, 11am to 6pm, give or take an hour here or there. I reserve Mondays as personal development days for myself, and nights & weekends are reserved for my family. If something is urgent, I may be persuaded to work outside standard hours for you at 5x my standard rate.
I’m in Easter European Time Zone (EEST) – you can convert from your timezone here.
To stay 100% productive for my clients, can’t take unscheduled phone calls and I check my email twice a day.
Like you, I also take some holidays off. Expect intermittent availability around most major US holidays, especially Thanksgiving, Christmas, New Year’s, Memorial Day, the Fourth of July, and Labor Day.
Samer Bechara, The Thought Engineer
302 – 504 – 4433